How can AI be a means to increase Brand Loyalty ?

In recent years, artificial intelligence has become the spearhead of the digital world; it is increasingly present in our everyday lives, even if we don’t always realise it.We come into regular contact with AI and our favourite brands use it in their relationships with us. For example, film or series selections on Netflix; the dialogue boxContinue reading “How can AI be a means to increase Brand Loyalty ?”

Back to basic: How to build your marketing plan?

Overview of the difference steps To succeed in developing its business and ensure it thrives, it is important to think about the implementation of a structured marketing strategy, from the analysis of existing and future opportunities/threats to the establishment and monitoring of operational actions. The marketing plan brings together all the elements of analysis and decisionContinue reading “Back to basic: How to build your marketing plan?”

Branding and Visual ID

What’s a Branding and Visual Identity? The Branding is part of the process involved in the creation of a unique name and image of your products/services in the consumer’s mind. So the Branding is what will help identify and differentiate your product or service on the market, attract customers and gain visibility. The visual identity is; yourContinue reading “Branding and Visual ID”