What’s a Branding and Visual Identity?
The Branding is part of the process involved in the creation of a unique name and image of your products/services in the consumer’s mind.
So the Branding is what will help identify and differentiate your product or service on the market, attract customers and gain visibility.
The visual identity is; your logo, imagery, typography, colors, and creative design.
The visual identity must serve your brand and activity, so it’s directly linked to your offering to the consumers.
Your brand identity is unique and it’s the DNA of your Business or Association.
When you start a new Business or if you want to grow your activity it is important to analyze the components of your brand/visual identity.